Workforce Analytics Leadership Team

Lisa Spiden
CEO and founder

Lisa founded Workforce Analytics in 2012 having spent many years working with clients to help drive productivity and profitability through strategic HR management of their workforces. She previously worked in Senior HR roles for The Just Group, Foster’s Group, Barclays Capital, HSBC and most recently the CEO & Founder of the boutique HR consulting business fibreHR.

She is passionate about helping businesses be leaders in their industries by utilising data and insights to improve customer service, profitability and business performance.

Lisa is responsible for the overall business strategy, management & product development at Workforce Analytics.

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Leon Chong
Head of Technology

Leon is a seasoned software engineer with over 18 years of experience building successful commercial software solutions. Holding a Bachelor of Engineering in Computer Science, Leon is passionate about crafting software that not only addresses complex user problems but also delivers an exceptional user experience.

With a deep commitment to blending technical excellence with user-centric design, Leon has consistently delivered innovative and impactful software products. His expertise spans the entire development lifecycle, ensuring solutions are intuitive, efficient, and aligned with user needs.

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Rasul Esmaeilbeigi
Optimisation Consultant

Rasul is an accomplished Operations Research Specialist with over a decade of experience optimising efficiency, reducing waste, and enhancing profitability across industries. With a Ph.D. in Mathematics (Operations Research) and degrees in Industrial Engineering, he applies advanced analytics, machine learning, and data science to solve complex business challenges in finance, healthcare, supply chain, logistics, and energy.

Rasul specializes in developing automated, data-driven decision-support tools, bridging the gap between mathematical models and practical applications to drive sustainable and impactful results.

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Yusuf O'Donnell
Client Success Manager

Yusuf O’Donnell is a highly experienced and outcome-oriented leader in utilities and technology, bringing deep expertise in workforce planning, HR data analytics, and complex program delivery. Certified as a Prince2 Project Manager, SAFe® 5 Scrum Master, and PROSCI Change Practitioner, Yusuf excels at analysing and optimising value chains, benefit realisation, and work schedules to drive measurable results.

With extensive experience across government, telecommunications, and enterprise technology. Yusuf has delivered major workforce-management and data-analytics initiatives, from transforming national scheduling systems to implementing cloud-based HR solutions. His career spans senior roles at the City of Casey, Servicestream, Broadspectrum, and leading technology firms, consistently improving operational efficiency, compliance, and productivity.

Yusuf is passionate about using advanced analytics and strategic workforce planning to help organisations enhance performance, unlock value, and achieve sustainable growth.

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Shemm Best
Data Science Team Leader

Shemm is an experienced data scientist with a Bachelor of Science majoring in Physics. He has a solid background in payroll compliance consulting and workforce data modeling.

As a leader of a skilled team of data scientists, Shemm ensures the Pay Review system is tailored to each customer's unique requirements, delivering precise and reliable pay compliance results.

With a passion for leveraging data-driven insights, Shemm combines technical expertise with a deep understanding of compliance needs to help organizations optimize their workforce management and maintain regulatory alignment.

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Steve Lingard
Commercial & Operations Manager

Steve has been driving productivity and efficiency at major FMCG facilities for many years. He has previously held senior strategic roles at Fosters Group managing the Capital Expenditure Program globally as well as Transformation and Integration Programs.

He is passionate about maximising return on investment at every level.

Steve is responsible for being a Client liaison as well as supporting the Workforce Analytics Team.

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